Melodie Shubat
Strategic Marketing Leader | Transforming Healthcare Brands Into Market Leaders
Profile
Melodie Shubat
Marketing Director | Branding and Advertising Leader
Welcome to my portfolio! I am a graphic designer at ThemeREX web design studio. I am passionate about my job and my personal contribution to the world of modern web design. Here, you will be able to learn more about my projects as well as get to know me as a person. I like nothing more than telling stories with the help of photography, art and life experiences that celebrate simplicity and creativity. Follow me on social media for regular updates!
Resume
Resume
Employment
California Home Medical Equipment
Director of Marketing and Business Development
10.2023 - Present
California Home Medical Equipment (CHME) is a leading provider of durable medical equipment, respiratory devices, rehabilitation equipment, and pharmacy services for healthcare organizations and patients throughout Northern California.
- Architected and executed comprehensive marketing strategy in partnership with CEO, securing contracts with three new healthcare providers for DME services while simultaneously spearheading the launch and market positioning of CHME Pharmacy LLC
- Led end-to-end pharmacy launch including brand identity development, multi-channel advertising campaigns, press releases, and website creation, successfully integrating pharmacy services with existing medical equipment offerings and establishing patient services within local healthcare network
- Drove patient acquisition and retention through targeted campaigns promoting seamless integration of medication management, durable medical equipment, and healthcare services, positioning the combined offerings as essential components of patients’ complete healthcare journey
- Produced award-winning marketing communications (1st place, international competition) across multiple channels including newsletters, regulatory documentation, HCP materials, digital campaigns, and executive-level presentations for company updates and product launches (DME Scripts and Pharmacy)
Clip Health
Marketing Director
12-2021 - 09-2022
Clip Health was a California-based health tech company providing accessible diagnostic testing solutions for infectious, metabolic, endocrine, and chronic diseases in at-home, point-of-care, and enterprise settings.
- Optimized marketing budget and vendor management, identifying inefficiencies that reduced overall spend by $250K while maintaining campaign effectiveness
- Orchestrated go-to-market strategy for company’s first OTC COVID-19 test, including product roadmap development, social media channel establishment, and HubSpot-Salesforce integration for HCP targeting
- Conducted competitive intelligence and market research to inform Sales and Marketing teams on emerging trends, competitor activities, and new platform opportunities
- Partnered with sales organization to refine lead qualification processes and product positioning strategies
Indegene Pharmaceuticals
Senior Marketing Manager
02-2021 - 11-2021
Indegene is a digital-first life sciences commercialization company providing product development, market access, and lifecycle management solutions to biopharmaceutical, biotech, and medical device organizations.
- Directed content strategy and creative asset development across multiple pharmaceutical product portfolios
- Managed global brand positioning through localization and translation strategies, ensuring consistent messaging for healthcare professionals and patients across international markets
- Developed persona-based messaging frameworks to maintain brand standards and optimize engagement across diverse global audiences
Roche Diagnostics
Global Marketing Manager, Global Oncology Solutions
08-2020 - 01-2021
Roche Diagnostics’ NAVIFY Tumor Board is a cloud-based digital platform integrating patient data into comprehensive dashboards for oncology care teams’ collaborative treatment decisions
- Collaborated with senior leadership to design and implement strategic growth initiatives for NAVIFY Tumor Board (multidisciplinary platform connecting physicians to create comprehensive cancer treatment plans) across EMEA, LATAM, and APAC regions
- Supported regional customer development with customized sales presentations tailored to specific market requirements
- Led thought leadership initiatives, developing innovative cancer care dashboard that transformed clinical decision-making for breast cancer treatment by enabling multidisciplinary teams to collaboratively develop long-term patient care strategies
My Health Teams
Senior Marketing Manager
My Health Team is a leading provider of condition-specific social networks, patient education, and peer support communities for over 4 million members living with chronic health conditions.
- Designed and executed lead generation strategies with measurable conversion metrics, preparing $1-2B partnership proposals that engaged 2M+ members across chronic disease social networks
- Established strategic partnerships with pharmaceutical, biotech, and life sciences organizations to deliver patient-centric solutions through social insights and targeted campaigns
- Deployed account-based marketing strategies for key pharmaceutical and biotech prospects
Apollo Health
Director of Marketing
Apollo Health is a leading provider of the Bredesen Protocol, a clinically-proven personalized treatment system for preventing, treating, and reversing cognitive decline and Alzheimer’s disease
- Developed and launched new website and patient outreach programs, creating comprehensive content strategy
- Redesigned patient engagement processes and customer service protocols to improve patient experience
Mizuho OSI
Senior Marketing and Communications Manager
Mizuho OSI is a leading provider of specialty surgical tables, patient positioning devices, and pressure injury abatement solutions for spine and orthopedic surgeries in healthcare facilities worldwide
- Led cross-functional product launch initiatives, including successful Asian market entry with new surgery table debut at Hyderabad International Conference, while managing team of four across digital marketing, website management, marketing automation, and events
- Implemented Pardot marketing automation with market segmentation, lead scoring, and A/B testing that increased lead traffic by 50%, while orchestrating three product launches within six months with comprehensive go-to-market strategies
- Partnered with sales teams to enhance lead qualification and territory performance through training modules and innovative sales strategies, driving 25% revenue growth across all territories
- Built strategic relationships with surgeons and KOLs, executed PR strategy through targeted press releases and trade publications, and created product showcase videos contributing to measurable sales increases
Free Flow Medical
Senior Marketing and Communications Manager
Free Flow Medical is a leading provider of minimally invasive bronchoscopic lung volume reduction devices and personalized treatment solutions for patients with severe emphysema and chronic obstructive pulmonary disease
- Delivered 50% revenue improvement through development and execution of ROI-focused sales and marketing campaigns
- Managed client communications strategy and optimized campaign performance across all channels
Omnicell
Senior Marketing and Communications Manager
Omnicell is a leading provider of automated medication management systems, pharmacy robotics, and adherence solutions for healthcare systems and pharmacies serving hospitals and retail settings worldwide
- Achieved 15% market share increase for Pandora Analytics software through strategic alignment with inside sales and customer service teams
- Created thought leadership content including key opinion leader (KOL) videos for healthcare professional audiences
PneumRx
Marketing Integration Specialist
PneumRx is a leading provider of minimally invasive bronchoscope lung volume reduction coil technology and interventional pulmonology solutions for patients with severe emphysema and chronic obstructive pulmonary disease
- Developed and executed comprehensive marketing strategy for new product U.S. market entry in preparation for FDA premarket approval (PMA) submission
- Refined brand positioning and messaging with targeted focus on physician and patient identification
Stanford Health Care
Interim Director
Stanford Health Care is a leading academic medical center providing advanced specialty care, organ transplantation, cancer treatment, and cardiovascular services for patients locally, nationally, and internationally
- Limited the liability of Stanford Hospital & Clinic’s volunteer program and campaign initiatives through the development and implementation of new training procedures for over 1200 volunteers. Contributed to profitable growth strategies to sustain and grow market share through fiscal budget planning.
Education
San Jose State University
Graphic Design
1982 - 1987
BS in Graphic Design — This degree shaped my approach to every aspect of my career, enabling me to think beyond conventional solutions and bring a creative lens to marketing strategy, business development, and stakeholder engagement..
Recognition
International Marcom Awards
Award Winning Writer
2025
Recognized for editorial excellence at the International MarCom Awards, earning First Place honors for CHME’s inaugural newsletter and an Honorable Mention for the second edition. These awards reflect CHME’s commitment to engaging, high-quality communications that connect our community with valuable healthcare insights and company updates…
Professional Expertise
Technical Skills
AI Tools
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Portfolio
Portfolio
Testimonials
Testimonials
Melodie is a stand-out talent. No matter what project she was assigned, she dove in and gave it everything she had. And it showed. She’s got incredible vision and marketing prowess, and…
Melodie has been my “go to” person for early market research as well as sales support and market development. This work has included clinical site recruitment, developing marketing and training materials, working…
“I had the pleasure of working with Melodie at Omnicell. Melodie managed the process of creating marketing communication materials for our training department. She did an excellent job as all the materials…
Contacts
Contacts
Let’s Keep In Touch
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